‘Father of Bollywood PR’ Dale Bhagwagar debuts on Trump’s Truth Social and Jack Dorsey’s Bluesky
Known as the ‘Father of Bollywood PR,’ Dale Bhagwagar is recognized for founding Bollywood’s first PR agency and bringing structure to entertainment PR in India.
Widely regarded as the most trusted publicist in the Indian entertainment industry, Bhagwagar has built a reputation over nearly three decades of experience.
He has managed public relations for over 300 celebrities, including top stars like Hrithik Roshan, Shilpa Shetty, and Priyanka Chopra, as well as movies such as the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!.
In a move that is sure to grab the attention of entertainment enthusiasts, the legendary PR guru has now joined two of America’s fastest growing social media apps — Truth Social and Bluesky on the same day. This also makes him the first publicist from the Indian entertainment industry to join both the platforms.
Bhagwagar’s first post on the Donald Trump-backed Truth Social platform was a thought-provoking statement: “Great PR is like an ever-moving rope bridge, connecting the way things appear with the way they really are.”
On the other hand, Bhagwagar’s maiden post on Bluesky, founded by Jack Dorsey, the co-founder of Twitter, read: “We are living in a world where perception is reality.” These insightful remarks shed light on Bhagwagar’s deep understanding of the delicate balance between public image and underlying truth — a skill that has earned him the moniker “India’s most influential publicist”.
Over the years, Bhagwagar’s expertise in crisis management and media strategy has made him the go-to expert for celebrities and productions facing challenges.
One of his most notable PR victories came during the international reality show ‘Celebrity Big Brother’, when he masterfully managed the media for Shilpa Shetty amidst a barrage of racial discrimination allegations. Shetty ultimately won the show, a triumph that became a defining moment in her career and garnered global attention.
Bhagwagar’s ability to create internet stars, revitalize actors’ visibility, and bring even lesser-known talents to the forefront has earned him the reputation of being ‘Bollywood’s only PR guru’.
Known for his advocacy of ethical practices and support for free expression within the entertainment industry, Bhagwagar has set the gold standard in Bollywood PR.
His decision to join Truth Social and Bluesky signifies a significant shift in public relations in India, as Bhagwagar leverages these emerging social media platforms to expand his reach and influence.
As the industry eagerly awaits Bhagwagar’s next move, one thing is certain — India’s most famous publicist is set to make waves in the world of social media and beyond.