America’s Fastest Growing Waterless Beauty Brand Olive Tree People Honors Women for International Women’s Day
LOS ANGELES, March 7, 2025 /PRNewswire/ — In honor of International Women’s Day on March 8th, America’s fastest growing waterless beauty brand, Olive Tree People – along with sub-brands LA Dope, Olive Rose and Olive Mush – is celebrating its 25 women of the year who have been key to its growth.
Celebrating 25 of the brand’s waterless beauty consultants for their hard work in spreading the waterless beauty message in a cover-style photoshoot, these women have been a huge part in Olive Tree People’s journey since it came to the US in 2023. More than 50,000 waterless beauty consultants across the country have contributed to the brand’s exponential growth, which saw a 1000% increase in growth in January 2025 and close to 3000% increase in 2024. Olive Tree People is a company made up of a 99% female workforce spanning across Germany, USA and Canada.
Community is at the heart of Olive Tree People, and person-to-person reviews and sales empower women close to the heart of the brand to build their careers in beauty within the Olive Tree People family. The ‘beauty consultant’ title reflects the extensive training and dedication each person undergoes to educate the 168.6 million women in the US on waterless beauty.
On set, consultants such as Jena Kravitz and Dr. Medina Culver – both Legacy Founders in the Olive Tree People family – give their expert insight via video interview for social (see here and here) into the waterless beauty movement and what it means for the health of our biggest organ, both inside and out.
“As a physician, it’s my job to know and understand everything,” says Dr. Medina. “People come to you for help and for advice. I had no idea about water being the main ingredient [in beauty products] and what that meant, and what refined oils and petroleum does to our bodies. When I learned that – you can’t unlearn it.”
Beyond beauty, the impact on women’s lives is also seen through the company’s OLIVEDA for Africa initiative, which constructs one well in Africa for every 100 hectares of mountain olive tree land the brand acquires in Spain. Water collection is still a responsibility that falls mostly upon women in rural regions (over 80% in some countries), a huge burden of time and energy that takes away from time available for education, work, and domestic life . Now, with 31,000 eco-certified olive trees planted on OLIVEDA land, around 15,000 residents in villages across Senegal and other nations of the continent are supplied with water from OLIVEDA wells.
Join Olive Tree People in celebrating the women who have been instrumental in raising awareness and shaping the world of waterless beauty to what it is today. Our 25 beauty consultants were highlighted in an ad in TIME’s 2025 Women of the Year print issue.
About OLIVE TREE PEOPLE
Founded in 2003 by Thomas Lommel, OLIVEDA International, Inc. is a pioneering global leader in waterless beauty. In 2023, the company launched sales through a distinct direct-to-consumer channel in the US. Its innovative skincare formulations replace 70% of water with hydroxytyrosol, a bioactive elixir from wild mountain olive trees, enhancing efficacy and sustainability.
Lommel’s journey began in an olive tree house he built for meditation, where he discovered the healing power of olive leaf elixir. This inspired Olive Tree Therapy, a blend of Mediterranean and Ayurvedic principles. With an efficacy 3,000 times greater than olive oil, this elixir reflects the resilience of olive trees, which can live up to 4,000 years.
Through its subsidiary, OLIVE TREE PEOPLE Inc., the company has brands OLIVEDA, OLIVE ROSE, LA DOPE, and OLIVE MUSH, which promote sustainability across the US. OLIVE TREE PEOPLE builds water wells in Africa and provides olive tree sound baths that harness unique tree frequencies. As the largest investor in eco-certified mountain olive trees and a leading conservationist in Arroyomolinos de León, Spain, OLIVEDA International supports global sustainability. For more information, visit www.us.olivetreepeople.com.
More About Olive Tree People
The exciting journey into holistic beauty began many years ago with our “ancient and original tree” OLIVEDA. Our “trees” LA DOPE, which has its roots in Los Angeles, and OLIVE re:connected to nature are also part of it. As do our youngest “trees” OLIVE MUSH and OLIVE ROSE, which completely redefine holistic beauty under the umbrella of OLIVE TREE PEOPLE. They are all connected through growing towards holistic beauty, or, as we at OLIVE TREE PEOPLE say: From Tree to Beauty.
For this reason, we protect overgrown, hundred-year-old mountain olive trees by buying large pieces of land, cultivating trees and land and eco-certifying them. These mountain olive trees do not only provide oxygen for hundreds of thousands of people, protect the soil from erosion and contribute to biodiversity, they also give us, in addition to our world-class, award-winning extra virgin olive oil, the autochthonous and worldwide unique beauty molecule Hydroxytyrosol, which perfectly protects human cells and enables the trees to live for up to 4,000 years.
With love and dedication, we at OLIVE TREE PEOPLE are making ancient formulas, which are based on earthly wisdom and carry the life-force of the wonderful mountain olive trees, accessible for everyone. To create a natural cycle that makes it possible to protect and preserve the millennia-old high culture of the mountain olive trees. Our actions should contribute to a society that is developing more and more into an “Olive Tree Society” – a society that, like the olive tree, is a symbol for life, love, and peace.
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SOURCE Olive Tree People
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